By The Goellner Team | Coastal Gateway Real Estate Group
Selling a home in Palm Coast or Flagler County can be exciting—but it can also be overwhelming if you’re not prepared.
We’ve seen sellers make costly mistakes simply because they didn’t know what to expect.
The good news? Most of those mistakes are easy to avoid with the right plan—and the right Realtor.
Here are the top mistakes we see Florida sellers make (and how to steer clear of them).
❌ Mistake #1: Overpricing the Home
This is the most common (and most expensive) mistake.
It’s tempting to list high “just to see what happens,” but:
- Overpriced homes sit longer on the market
- They attract fewer showings
- Most eventually require a price drop—and often sell for less than market value
✅ What to do instead:
Work with a local expert (like us) to create a data-driven pricing strategy based on recent comparable sales and buyer trends.
❌ Mistake #2: Skipping the Prep Work
Today’s buyers expect homes to be clean, bright, and move-in ready.
Ignoring repairs, clutter, or dated finishes can cost you serious money.
✅ What to do instead:
- Declutter and depersonalize
- Complete small repairs and touch-up paint
- Consider light staging or cosmetic updates that offer high ROI
- Get professional photos—this is not the place to cut corners
We’ll help you focus on what matters most to buyers right now in Florida.
❌ Mistake #3: Choosing the Wrong Realtor
Not all agents are the same. Working with someone who lacks local experience or doesn’t invest in marketing can limit your success.
✅ What to do instead:
Choose an agent who offers:
- Local market expertise
- A detailed listing plan (not just an MLS upload)
- Digital marketing across social media, email, and more
- Ongoing communication and full-service support
💡 At The Goellner Team, we treat every listing like a luxury home—because your equity deserves it.
❌ Mistake #4: Being Emotionally Attached
Your home holds memories—but to buyers, it’s a product.
Sellers often reject fair offers or get offended by minor critiques.
✅ What to do instead:
- Stay focused on the end goal (a smooth sale at top value)
- Let your agent handle negotiations
- Don’t take feedback personally—it’s part of the process
A home priced right and professionally presented will speak for itself.
❌ Mistake #5: Not Understanding the Costs
Many sellers underestimate the true costs of selling, including:
- Agent commissions
- Title and escrow fees
- Repairs and staging
- Property taxes and closing costs
✅ What to do instead:
Ask us for a net sheet that outlines exactly what you can expect to walk away with.
No surprises—just clarity.
🎯 Avoid the Pitfalls. Maximize Your Sale.
Selling a home doesn’t have to be stressful. With The Goellner Team, you’ll avoid the mistakes most sellers make—and move forward with confidence.
Let’s talk about:
- Your goals and timing
- What your home is worth
- How we can make it shine in today’s market
📧 [email protected]
📧 [email protected]
📍 Coastal Gateway Real Estate Group | Palm Coast, FL
🔜 Coming Next Week:
Why Professional Photography Sells Homes Faster
We’ll show you how the right visuals can add thousands to your bottom line.
